Ella Lazar.
Your independent marketing lead.

Experience across the whole journey.

I bring 7+ years of digital marketing experience across SEO, paid media, email, analytics and content. That includes working as Digital Marketing Manager at Ascot Mortgages. I understand how much a mortgage enquiry depends on confidence in the business and the people behind it.

Digital Ella is my independent practice. I help firms understand whether their expertise is discoverable, how they compare with competitors and which changes deserve attention first.

Why I start with AI visibility.

A business can have a useful website and a strong reputation yet be unclear or absent when a prospective client asks AI for help choosing. An audit gives us evidence to work from: an agreed question set, recorded answers and sources, competitor context and practical priorities.

SEO is still part of that foundation. I connect the newer question of AI visibility with the website, content and reputation work that helps a real person trust you and get in touch.

You work directly with me.

I lead the diagnosis, recommendations and review conversation. I work with a technical partner on data collection and site-level analysis, and bring in specialist support where the work needs it. This gives you a named lead who understands the priorities and coordinates delivery.

You can take the roadmap to your own team or ask me to lead a separate Growth Sprint or ongoing partnership. The audit stands on its own; implementation is scoped and priced separately.

Who I work with.

UK mortgage brokers, property advisers and independent firms with an established service, a website and expertise worth making clearer. Digital Ella provides marketing consultancy; it does not provide mortgage advice or financial products.