Home / Process & implementation
FROM AUDIT TO ACTION
A clear diagnosis.
A practical way forward.
Start with the questions that matter to your business. Leave with priorities you can act on, and a choice about who does the work.
Arrange a 20-minute call
01 / WHAT YOU’RE BUYING
Two levels of clarity.
Foundation
25 questions · 3 competitors · 7 working days
A baseline across five AI systems, branded and commercial visibility reported separately, a source and citation inventory, and top-level website and local trust checks.
You receive a visibility scorecard, 5–7 priority actions sequenced over 30–60 days, and a 45-minute review call.
Growth
50 questions · 5 competitors · 10 working days
Everything in Foundation, with technical and structured data readiness, content architecture and briefs, an authority plan covering 15–20 target sources, and a marketing content risk review.
You receive a 90-day roadmap and implementation backlog with task, effort, owner and acceptance criteria. Includes a 60–75 minute presentation and a 30-day follow-up call.
Both audits cover one brand, one primary domain and one main trading location. The Growth risk review supports your own compliance process; it does not replace compliance or network sign-off.
02 / GETTING STARTED
Agree the questions.
Then start the clock.
A 20-minute conversation.
We confirm your audit level, main location, services and the client situations you want to understand.
You approve the question set.
We agree the questions before running the audit. Branded questions and commercial questions are kept separate, so the baseline reflects how you want to be discovered.
The audit begins.
Delivery takes 7 working days for Foundation or 10 for Growth, from approval of the questions and receipt of the deposit. I work with a technical partner on data collection and site-level analysis.
We review the evidence together.
You receive your report and we discuss the priorities, what the data supports and where the coverage is limited.
You choose how to act.
Use your team, ask me to run a focused Growth Sprint, or discuss ongoing support. The audit does not commit you to any further work.
03 / MAKING IT HAPPEN
The work doesn’t have
to stop at the report.
GROWTH SPRINT · 30 DAYSTurn priorities into changes.
A separately scoped implementation project focused on the highest-priority work from your audit. I agree the deliverables and coordinate the work with the right specialists.
- Clarify service pages around the clients you actually help.
- Resolve agreed technical or structured data issues.
- Improve consistency across relevant business profiles.
- Strengthen the route from discovery to a useful enquiry.
These are examples, not a fixed bundle. Scope and price depend on what your audit finds and are agreed before the sprint starts.
ONGOING PARTNERSHIPYour independent digital lead.
Ongoing direction and delivery when you need someone to keep the priorities moving. I connect AI visibility with your wider website, content, acquisition and measurement work.
Visibility is re-measured quarterly using the same method, with any changes in platform coverage or capture conditions recorded. We use that evidence to decide what comes next.
This is a commercially focused partnership, scoped around your business rather than a menu of separate channel packages.
04 / THE METHOD
Useful evidence.
Clear limits.
A fixed, agreed question set.
The current baseline uses one run per question per system. The core systems are ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, reviewed for the agreed scope. Questions, dates, systems and captured sources are recorded.
Each system has its own results.
Systems cite at different rates. Results are reported per system rather than blended into one universal score, with branded and commercial questions separated.
Citations are not every mention.
The current numerical baseline counts captured citations. An unlinked mention is not counted as a citation. Captured answer text provides context, but the score is not presented as an exhaustive measure of all brand mentions.
Missing data stays missing.
Some answers cannot be captured and some questions do not trigger an AI Overview. The report discloses that coverage. An unavailable answer is not scored as proof of absence.
AI responses vary with date, question wording, region and system. The baseline is directional and repeatable under comparable recorded conditions, not a guarantee of identical future answers. Evidence appendix format and any additional repeat runs are confirmed within the scope.
05 / PRICING & BOOKING
Know the terms
before you commit.
Audit prices
Standard rates: Foundation £1,250 and Growth £2,500.
The founding client rates are £695 / £1,295 for the first 3 audits booked before 30 September 2026, in exchange for permission to use agreed anonymised findings and a short, honest testimonial.
Availability and any material to be shared are agreed with you before booking. Standard pricing applies after the offer ends.
Payment and scope
An invoice is issued on booking. Payment is 50% to book and 50% before the presentation call, by bank transfer. The total fee is confirmed before you commit.
Writing or publishing pages, website implementation, schema changes, outreach, PR placement and link building are separate from the audit. Reruns are also separate unless explicitly included in an ongoing scope.
There are no guarantees of rankings, AI placement or leads.
Start with your website and the clients you want to reach.
Talk to Ella