UK MORTGAGE BROKERS
An AI Visibility Audit for mortgage brokers shows how your firm appears when prospective clients ask about advisers, specialist situations and local options.
Compare the auditsA buyer may begin with a question about their circumstances, before they know the name of a broker. These illustrative questions show the kind of discovery the audit investigates.
Examples only. They are not recorded recommendations or advice about mortgage eligibility.
YOUR SPECIALISMS
Your next enquiry may start with a specific situation. We shape the audit around the services you actually offer and the clients you want to reach.
“Which broker understands company directors buying their next home?”
Make the client situations you support clear, from first-time buyers to people with less straightforward income. Show who will help and how the first conversation works.
“Who can help me review borrowing across a rental property portfolio?”
A generic buy-to-let page may leave your portfolio experience unexplained. Connect the audience, named advisers and evidence of relevant work.
Explore portfolio landlord visibility“Which bridging finance broker explains the process before I enquire?”
Clarify the cases your team handles, what a client should expect and who assesses the enquiry. Specific information is more useful than a broad promise of speed.
Explore bridging finance visibility“How do I find a broker with experience of self-build projects?”
Help a prospective client recognise relevant project experience and understand your role. Explain your process in terms they can use to choose whom to contact.
“How do I check whether a firm offers protection advice or later-life lending advice?”
Describe these distinct services separately wherever you offer them. Make each team's actual scope and credentials clear, including when you refer a client elsewhere.
Illustrative client questions, not captured AI answers. We only test specialisms within your agreed scope; these are not separate financial services offered by Digital Ella.
The aim is to connect being discovered with evidence a client can trust. See how we turn the findings into work.
We review whether the agreed services and client groups are represented in captured AI answers and on your website. Being discoverable by name is reported separately from appearing for a client who has never heard of your firm.
Competitors are tested against the same question set. The comparison helps identify where another firm's positioning, public information or cited sources deserve a closer look.
The recommendations may involve clearer specialist service pages, consistent business details, stronger local profiles or better evidence of experience. The roadmap connects each priority to a finding rather than treating more content as the answer to everything.
Mortgage marketing needs accurate claims and appropriate disclosures. Growth flags marketing and content risks for your firm's own compliance process. It does not replace compliance sign-off, legal advice or regulatory approval.
Foundation covers 25 client questions across five core AI systems and comparison with three competitors, with 5–7 priority actions and a 45-minute review. Growth expands to 50 questions and five competitors, adds deeper technical, content and authority analysis, and produces a 90-day roadmap with an implementation backlog.
Both cover one brand, one primary domain and one main trading location. Foundation takes 7 working days and Growth 10, from approval of the question set and receipt of the deposit. Current prices and booking terms are explained separately.
The core systems are ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, with coverage agreed for each audit. The current numerical baseline is citation-based and reported per system. Answers vary, and unavailable answers are recorded as missing coverage rather than proof that your firm is absent.
An audit cannot guarantee AI recommendations or enquiries. It gives you a baseline and priorities you can act on. Read the measurement method and its limits.
If you want help doing the work, Ella can lead a separately scoped 30-day Growth Sprint or an ongoing partnership with quarterly visibility reviews. You can also use your own team.
Ella Lazar brings 7+ years in digital marketing, including her role as Digital Marketing Manager at Ascot Mortgages. You work directly with her on the diagnosis and next steps.
LET’S TALK ABOUT YOUR BUSINESS
Tell me about your website, the clients you want to reach and what you would like to understand. We can discuss the right audit and the work that could follow.
A 20-minute conversation · No payment or commitment
